We relied on a mix of our own reporting, nominations from readers, and industry experts to narrow down the finalists.
POWDER PLAYER STREAMING TV
These leaders are helping their companies navigate the evolving TV landscape and shaping the future of ad-supported video. These power players are pushing the industry forward: Their companies have either recently been acquired or are on the verge of being bought they're trying to broaden their reach and raise funding and they're expanding their content libraries and ad formats to speak to underserved audiences and attract advertisers.
With this inaugural list, Business Insider is recognizing the leaders who are helping shape the rise of free ad-supported streaming video in 2019. US spending on digital-video advertising will reach $36 billion this year, 20% more than last year, according to eMarketer estimates. We are highlighting 16 power players, based on a mixture of reporting, nominations from readers, and conversations with industry experts.Īd-supported streaming services are taking flight in 2019, as more tech companies, digital startups, and legacy-media brands clamor to capture the billions in advertising dollars that are moving away from traditional TV.Business Insider is recognizing the leaders who are helping shape the rise of free ad-supported streaming video in 2019.Account icon An icon in the shape of a person's head and shoulders.
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